Interesting to observe how an Olympic venue
inspires human athletes to give their best and to go beyond any
limitation. What would it take for business practices to come
together as an inspiration created by entrepreneurs and consumers
to work together to achieve Global Harmony? Latin Organics
definition of Global Harmony is based on trading directly with
farmers. Direct Trade empowers farmers so that they may elevate
their standards of living. Direct trade creates less carbon
footprints because crops travel less from hand to hand. Direct
trade diminishes poverty. Any definition of trade called fair is
not ethical if poverty continues. Poverty is the living proof that
there is no equality- despite any labeling used. Every year here at
Latin Organics we travel to Colombia to purchase our coffee beans
and it is really demoralizing to see how poverty continues to grow.
We can only work with so many farmers at a time, so those that we
can not work with continue to struggle. Consumers need to know what
they are buying and how it got to their hands. Can business become
a tradition of Global Harmony- like the Olympics are a tradition of
Global sportsmanship? Direct Trade is like the Olympics- where
athletes from all over the world gather to compete in a clean and
fair environment. Trade as such is a competition- but we need to
create a clean and fair environment to achieve Global Harmony.
